Leelo Rose was founded by mother-daughter duo Lori and Leah—hence the name Leelo. Lori is a retired RN, a certified Ayurvedic Health Practitioner, and a trained Community Herbalist. Leah holds a degree in Studio Art and spent two decades in jewelry design and manufacturing, always drawn to plants and kitchen alchemy.

When Lori began making botanical skincare during her Ayurvedic training, Leah was immediately inspired. Their shared love for creating, paired with Lori’s herbal knowledge and Leah’s creative eye, sparked the beginnings of Leelo Rose.

Our vision was simple: create natural products that are beautiful, effective, and a joy to use—without compromise. We wanted ingredients that nourish your skin, support your health, and respect the planet. So, we did our research, rolled up our sleeves, and started making our own products from scratch in small batches in Eureka, California. And we’ve never looked back.